4 key learnings for businesses in year 2015 : Part 3

4 key learnings for businesses in year 2015 : Part 3

Digital Marketing not for growth, but for survival! Marketers realized the importance of digital marketing (they called it internet marketing then) few years back and some started investing significant money to engage customers through a different medium. Very quickly, some brands saw significant growth attributed to this relatively new channel.… Continue Reading

Share this Story

4 key learnings for businesses in year 2015 : Part 2

4 key learnings for businesses in year 2015 : Part 2

Mobile-only, not Mobile- First Last year, we all were observing the impact of mobile adoption on consumer businesses in India. Mobile was often referred to the “second screen”, but it was changing in India due to rapid mobile adoption in India as well as globally. I don’t need to repeat… Continue Reading

Share this Story

4 key learnings for businesses in year 2015 : Part 1

4 key learnings for businesses in year 2015 : Part 1

End of discount financing George Santayana said “Those who do not remember the past are condemned to repeat it”. We are in December of current year and this would be a good time to reflect on the year and what can you learn. The first interesting phenomena I'm going to… Continue Reading

Share this Story

From Programmer to Pre-Sales

From Programmer to Pre-Sales

What are the career progression options available to an experienced programmer? Most software engineers ask this question at some point in career. And the answer to this question is not one-dimensional. There are many aspects like number of years of technology experience, company management’s view on career progression, personality trait… Continue Reading

Share this Story

Difference between PMP and MBA

Difference between PMP and MBA

MBA is a degree (or a diploma) course that covers various aspects involved in the starting and running of any business while PMP is a specialised certification program for those professionals interested in Project Management. Professionals aspiring for leadership role often get confused on which one to pick for. Let’s… Continue Reading

Share this Story

Everything you need to know to get funded – for beginners (Part 2)

Everything you need to know to get funded – for beginners (Part 2)

You need to have a great team Investors want to invest in large spaces with potential of large businesses being built. At an early stage, the business itself typically doesn’t speak for itself. Hence, the fact that it’s a good team takes gigantic proportions. I can’t emphasise enough on how… Continue Reading

Share this Story

99rpm: All there is to offer in the spare parts market

99rpm: All there is to offer in the spare parts market

For those who think education is not as important as experience, here’s 99rpm.com to prove you otherwise. Started in 2013 by Pankaj Yadav, 99rpm is a web-based company in Delhi, and supplies spare parts to all kinds of vehicles in semi-urban and urban regions in India. While one cannot take anything away from a… Continue Reading

Share this Story

Everything you need to know to get funded – for beginners (Part 1)

Everything you need to know to get funded – for beginners (Part 1)

You have to be in an investible space Raising early stage equity investments is always tricky. When you read the newspapers, it seems like everyone is being able to raise early investments, but when you go out to raise, it seems very hard. Only a very small percentage of ideas… Continue Reading

Share this Story

The Clovia clause: A brief on the innerwear brand

The Clovia clause: A brief on the innerwear brand

It’s one thing to know a market well. It’s quite another to capitalize on that knowledge by addressing a pain point as simple as well-fitting, fashionable and trendy innerwear. A handful of friends did it and the solution took the shape of Clovia, the online lingerie and sleepwear brand for… Continue Reading

Share this Story

Top tools used in business analytics decision-making

Top tools used in business analytics decision-making

Business analytics has evolved in the last couple of years from being enterprise IT’s domain to now being more for the business end user. Earlier, enterprise IT would roll out dashboards that enterprise users might access. However, enterprise IT now allows governed data discovery with visual dashboards developed by the… Continue Reading

Share this Story