It’s a dreamer’s world!

I find the reality shows on TV fascinating. Specially the talent hunts. And the best part is the auditions. Thousands of aspirants turn up for say, 25 spots in the finals and a shot at glory. The selection ratio is at best 1:50. The TV footage focuses on the best… Continue Reading

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What makes an IT services business valuable from a shareholder perspective?

The mega successes of IT services businesses like Infosys, Wipro and HCL among many others have inspired a whole generation of entrepreneurs to starting services businesses. Right from the mid-90s, services businesses have continued to proliferate and pepper the streets of nearly all tier 1 cities and increasingly a large… Continue Reading

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What categories are better penetrated by online retail? 

Observations  1. Top 3 largest categories (Food & groceries, motor vehicle & parts, furnishing) contributing ~50% to total retail have least online penetration and contribute just 19% to overall online retailing market. 2. Top 3 smallest categories (Books, hobby & toy, electronics & appliances) contributing ~4% to total retail have… Continue Reading

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Five optimization techniques for digital marketing campaigns

After you have run your campaigns for a while you start analyzing the performance. One way is to get the maximum out of the budget you have. I have tried to list out a few techniques here which will affect your spent and help you get good control on it.… Continue Reading

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How to Become a Project Manager

How to Become a Project Manager

Project Management in most industry in the entry into middle management. You can be a great individual contributor but that doesn't guarantee that you can become a great Project Manager too. New skills and awareness need to be developed to reach there and more importantly, grow in future. Data clearly… Continue Reading

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How to hack your career if you are a QA/testing professional?

Career paths should be designed based on conscious decisions. You can only take conscious decisions when you are aware. If you are a QA professional and you think you have limited options to grow in your function, then It's time to redesign your current job. You can be a QA… Continue Reading

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Are you negotiating your salary well?

Whether you are starting a new job or waiting for a promotion at our current one, the art of salary negotiation is required to get a good deal. Many professionals often make biggest mistakes by simply deciding to settle down and accept whatever offer they receive without knowing the consequences.… Continue Reading

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3 Tips for Becoming a Better Manager

Transition into a Manager role is never trivial. New managers take responsibilities that requires skills not practiced by them earlier. Unfortunately, there is not enough structured education to become a better manager. However, learning from experiences of others and applying the basic concepts in real situations can help. In Sunstone… Continue Reading

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Women’s empowerment in India

Women’s empowerment in India

So why don’t women make it to the top ? This has been a much debated topic ever since Sheryl Sandberg’s book “Lean in” was released. Many of the Lean in theories are based on American culture/values and may not be applicable to the Indian context, as patriarchal tendencies and… Continue Reading

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Myths about Negotiations

Myths about Negotiations

All of us face negotiation situation regularly in our professional as well as personal life. While negotiation is an art, there is certain structure as well that can help you plan your negotiation tactics in certain situations. I would try to discuss few negotiation tools with relevant examples that can help you plan… Continue Reading

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