Five optimization techniques for digital marketing campaigns

After you have run your campaigns for a while you start analyzing the performance. One way is to get the maximum out of the budget you have. I have tried to list out a few techniques here which will affect your spent and help you get good control on it.… Continue Reading

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How to Become a Project Manager

How to Become a Project Manager

Project Management in most industry in the entry into middle management. You can be a great individual contributor but that doesn't guarantee that you can become a great Project Manager too. New skills and awareness need to be developed to reach there and more importantly, grow in future. Data clearly… Continue Reading

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How to hack your career if you are a QA/testing professional?

Career paths should be designed based on conscious decisions. You can only take conscious decisions when you are aware. If you are a QA professional and you think you have limited options to grow in your function, then It's time to redesign your current job. You can be a QA… Continue Reading

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Are you negotiating your salary well?

Whether you are starting a new job or waiting for a promotion at our current one, the art of salary negotiation is required to get a good deal. Many professionals often make biggest mistakes by simply deciding to settle down and accept whatever offer they receive without knowing the consequences.… Continue Reading

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3 Tips for Becoming a Better Manager

Transition into a Manager role is never trivial. New managers take responsibilities that requires skills not practiced by them earlier. Unfortunately, there is not enough structured education to become a better manager. However, learning from experiences of others and applying the basic concepts in real situations can help. In Sunstone… Continue Reading

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Women’s empowerment in India

Women’s empowerment in India

So why don’t women make it to the top ? This has been a much debated topic ever since Sheryl Sandberg’s book “Lean in” was released. Many of the Lean in theories are based on American culture/values and may not be applicable to the Indian context, as patriarchal tendencies and… Continue Reading

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Myths about Negotiations

Myths about Negotiations

All of us face negotiation situation regularly in our professional as well as personal life. While negotiation is an art, there is certain structure as well that can help you plan your negotiation tactics in certain situations. I would try to discuss few negotiation tools with relevant examples that can help you plan… Continue Reading

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Should I remain techie or move in to management role?

Should I remain techie or move in to management role?

The question reminds me of a quote "Everybody's a genius. But if you judge a fish by its ability to climb a tree, it'll live its life believing it's stupid." - Albert Einstein. This is a pertinent question many techies will have on their mind after spending significant time in to a… Continue Reading

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4 key learnings for businesses in year 2015 : Part 3

4 key learnings for businesses in year 2015 : Part 3

Digital Marketing not for growth, but for survival! Marketers realized the importance of digital marketing (they called it internet marketing then) few years back and some started investing significant money to engage customers through a different medium. Very quickly, some brands saw significant growth attributed to this relatively new channel.… Continue Reading

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4 key learnings for businesses in year 2015 : Part 2

4 key learnings for businesses in year 2015 : Part 2

Mobile-only, not Mobile- First Last year, we all were observing the impact of mobile adoption on consumer businesses in India. Mobile was often referred to the “second screen”, but it was changing in India due to rapid mobile adoption in India as well as globally. I don’t need to repeat… Continue Reading

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