Author

Dinesh Singh

Dinesh’s areas of interest are product positioning, go-to-market, consumer segmentation, and microeconomics. He contributes to specific assignments in courses Marketing Decision Making & Product Management and Strategy. Dinesh has spent significant time in sales and go-to-market strategies with start-ups. He was also a strategy consultant with McKinsey & Co. where he worked with Fortune 500 companies. Dinesh is a graduate from IIT Kanpur and MBA from Cornell University.

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