Caught in a dilemma?
To be, or not to be.. Yes, no, maybe…If that’s you then mynit might just be the solution you are looking for. mynit is a complete shape-shifter, it’s awesome because the idea is so simple. The app helps the user seek opinions from fellow users on anything under the sun – from one’s current hairstyle, the latest movie release, political storms and policy reforms, to financial advice and India’s batting lineup. “Which is why I’m excited about the possibilities it can have and the app it can be,” says Tapan Nayak, one of the co-founders of mynit.
Nayak’s counterparts — Abhishek Chauhan and Anuj Datta are extremely excited about the venture as well. You also notice the driven trio’s excellent communication skills. But once you learn more about the venture these three first-time entrepreneurs are nurturing, you know it can’t be any other way. Thinking on one’s feet, staying alert and being precise in their communication is crucial for mynit.
“mynit can be the answer for corporations’ frustration at getting honest feedback from employees, news channels seeking opinions from viewers, friends connecting to veto a weekend trip, people in the neighbourhood asking for feedback on a new coffee outlet and so on,” explains Chauhan.
Datta adds, “Coming from a mass medium such as radio, I understand the power of content delivery and mass appeal. And yet, mynit goes beyond it – the platform gives you the power to ask about anything. And I love that power.”
Putting it together
mynit is a far cry from what the team had in mind even a year ago, however. Nayak and Chauhan met at Sunstone Business School. Nayak was feeling stagnated at his cushy job: “There was no challenge. Anything I wanted to get done took a phone call or a mail,” he says. Chauhan, on the other hand, joined Sunstone for a better understanding of management. “It’s not like I was tired of my job or anything. I merely wanted more exposure,” he says.
In a few months, however, Chauhan too knew he wanted to build something on his own. The two bounced ideas off each other and their mentor Rajul Garg, Director, Sunstone Business School, amongst others. There were talks of an ERP solution over mobile phone for the recruitment space and an online questions database for techies. The idea of mynit took root when they tried looking for specific answers from sites such as Quora. “But most times, all we got was a lot of information without a specific yes or no,” says Nayak. “There was too much grey area there,” quips Chauhan.
The road ahead
Available on Android at present, mynit will be available on other mobile platforms soon. The team is making use of seed capital – they were funded by Sunstone Capital – in product engineering and development, as well as marketing. “We aren’t looking at the monestisation part of it at present, since we are sure money will come. App adoption is our priority at present,” says Chauhan.
“The direction mynit will take depends on the people. Of course, we will have to work on contextual and conceptual classification of data to make it as relevant to the users as possible,” feels Nayak.
According to Datta, as more Indians’ primary source of net-connect is going to be the mobile, the mynit platform can only get stronger.