The Clovia clause: A brief on the innerwear brand

The Clovia clause: A brief on the innerwear brand

It’s one thing to know a market well. It’s quite another to capitalize on that knowledge by addressing a pain point as simple as well-fitting, fashionable and trendy innerwear. A handful of friends did it and the solution took the shape of Clovia, the online lingerie and sleepwear brand for… Continue Reading

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Top tools used in business analytics decision-making

Top tools used in business analytics decision-making

Business analytics has evolved in the last couple of years from being enterprise IT’s domain to now being more for the business end user. Earlier, enterprise IT would roll out dashboards that enterprise users might access. However, enterprise IT now allows governed data discovery with visual dashboards developed by the… Continue Reading

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Crescerance: Making communication in the education sector convenient

Crescerance: Making communication in the education sector convenient

It wasn’t easy in the beginning. Alefiya Bhatia, Founder and President, Crescerance, remembers the early days of her venture, working alone, figuring out how to keep trudging along, without a team or a support system. “But the best way to get through this is to ensure you consistently set goals… Continue Reading

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Uber (Part 2a) – Intuition building for “multi-sided markets” with “network effects”

Uber (Part 2a) – Intuition building for “multi-sided markets” with “network effects”

Note:  If you're new to our Uber conversation, it begins here.  This is a condensed version of the original post which first appeared on http://gregacton.blogspot.com Uber is in a market that may be fundamentally unwinnable, at least in the manner/value in which Uber appears to be trying to win it today. … Continue Reading

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Grey Orange’s anatomy: Automate, make it simpler, faster, cheaper

Grey Orange’s anatomy: Automate, make it simpler, faster, cheaper

Nothing is more fascinating than seeing an idea evolve. Take Grey Orange, for instance, which was co-founded by Samay Kohli and Akash Gupta in 2011. Today, with its robotics systems for automation at distribution and fulfillment centres, the company is set to bring about a sea-change in the logistics industry… Continue Reading

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Recruiting or ….Marketing?

Recruiting or ….Marketing?

During my discussion with an early stage entrepreneur, he talked about problems in hiring the right staff for his team. His concerns were that he was competing with big brand names and assurance of a stable career path.  We discussed about these for a while but interestingly, I realized that… Continue Reading

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Business Analytics roles – Marketing Analyst, Financial Analyst, Operations Analyst

Business Analytics roles – Marketing Analyst, Financial Analyst, Operations Analyst

In our last post we had written why future in business analytics is hot! Now if you are considering a career in business analytics then the natural next question is- what are the possible roles in business analytics? This question has different answers depending on your work experience but still, the framework remains the same Pure-analytics organization vs… Continue Reading

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Uber – The prize is likely not worth the chase, but the future is coming anyway

Uber – The prize is likely not worth the chase, but the future is coming anyway

Background This is the first of several posts regarding my somewhat idiosyncratic views on the strategic issues facing Uber circa July, 2015*. It springs from a discussion I had with several students towards the end of the "Strategic Analysis of Business" class I taught at Sunstone** this summer.  The original question was… Continue Reading

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Should You be Thinking of a Career in Business Analytics?

Should You be Thinking of a Career in Business Analytics?

Analytics is a "hot" thing today and you'll see a lot of enthusiasm in professionals  contemplating a switch to Analytics. Is this excitement around analytics a fad? Should you be even thinking of a career in business analytics? It's an important question to answer. Only then, you would be committed and follow… Continue Reading

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Mobile Site or Mobile App – Which One Suits Your Business Needs Better?

Mobile Site or Mobile App – Which One Suits Your Business Needs Better?

In April this year India’s largest fashion portal Myntra.com shuttered its website and went app only. According to some estimates, Myntra pulled around 80% of its traffic and 60% of sales through mobile apps. This made sense for Myntra. However, most enterprises are today struggling to decide on their mobile… Continue Reading

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