How Sheroes.in is helping women define their career

How Sheroes.in is helping women define their career

Sheroes.in should become your daily go-to if you are a woman with career on her mind. Sheroes is a big buffet of options to personalize your plate. Yes, there are job postings – full-time, part-time, flexi-timing, work-from-home, and even entrepreneurial opportunities. Then there are updates about sheores ( s-heroes) who inspire… Continue Reading

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How to Acquire Customers : Go-To-Market Plan for Entrepreneurs

How to Acquire Customers : Go-To-Market Plan for Entrepreneurs

Potential investors and the community in general use a lot of jargon. One such question commonly asked to entrepreneurs is – “What is your go-to-market plan?” The first time I was asked this questions many years back, I have to confess, I was stumped. First, I couldn’t really understand the… Continue Reading

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How Presso is Ironing Out Laundry Woes

How Presso is Ironing Out Laundry Woes

How about an app that helps you manage the most thankless of chores – washing and ironing? Throw in top-quality dry-cleaning and it’s hard to say no. Presso the app promises to do all this without you having to step out of the house, with pick-up and delivery at your… Continue Reading

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Mobile Advertising – Everything You Need To Know

Mobile Advertising – Everything You Need To Know

Have you come across small banner ads on your smart phones enticing you to click a link to “Once in a lifetime offer especially for you”. Sometimes these advertisements are simply irritating, and you try to ignore them, sometimes they are useful, and you end up spending your money. Whatever… Continue Reading

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Give Discounts, But Only To Your Customers

Give Discounts, But Only To Your Customers

There has been sudden increase in discounts in India retail especially since the growth of e-commerce. There is a well-defined logic behind these discounts. Getting customers from internet isn’t cheap. It requires companies to spend a lot of money upfront to acquire one customer. The money spent to acquire a… Continue Reading

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How Do I Move To Big Data?

How Do I Move To Big Data?

Having been involved in building big data solutions since 2007, one of the questions that I am asked most often is - “I am currently doing X and want to move into big data. What should I do?” It is indeed a great time to move into big data space… Continue Reading

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Madam, are you male?

Madam, are you male?

Let me start by elaborating the title. This is a real incident that happened at India office of a very reputed global firm. This firm deploys cab service to pick and drop employees and their women security policy states that only males should sit next to the driver of a… Continue Reading

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Managers Have Infinite Bandwidth

Managers Have Infinite Bandwidth

I have had a really interesting thread of discussion running with our alumni group about managerial capability and bandwidth. Many managers feel overworked and under-appreciated. I have had the good fortune of being in a C-level position for a number of years and that gave me a vantage point to… Continue Reading

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The Right Time to Start on Your Own

The Right Time to Start on Your Own

There are so many professionals these days who want to be entrepreneurs. They keep waiting for the right idea, right opportunity, right team, right financial situation or some such combination. It's by no means an easy decision too since its potentially financially crippling, severely taxing and stressful. So when is the right time? Defining… Continue Reading

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Yes / No / Maybe ? Mynit can help you decide

Yes / No / Maybe ? Mynit can help you decide

Caught in a dilemma? To be, or not to be.. Yes, no, maybe...If that's you then mynit might just be the solution you are looking for. mynit is a complete shape-shifter, it's awesome because the idea is so simple. The app helps the user seek opinions from fellow users on anything under… Continue Reading

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